External+Analysis+Questions

Other possible questions to answer:

1. Who are the competitors and their market shares?

2. What products or services are produced by the firms in this industry? Mobile phones, mobile phone accessories. 3. What must a firm do well to compete effectively in this industry? (I touched on this in the industry life cycle) Overall I said that it is important for the mobile phone manufacturing companies to not only create new and innovative products but there must be some sort of value-added activity as well. A consumer will not bother with entering the market or simply updating their mobile phone if there is no value in it for them. 4. How have demographic changes influenced this industry?

5. How have technological changes influenced this industry? (I also talked about this a bit in the industry life cycle) The mobile phone manufacturing industry has changed significantly from the beginning until the present time. Mobile phones went from being huge with just a simple calling function to extremely small in size with numerous functions such as text messaging, voicemail, music players, cameras and internet capabilities.

6. What key opportunities exist for this industry? Which company (or companies) is most likely to take advantage of these opportunities? Why?